"CAPTIVATING GAMERS ACROSS
ASIA WITH AUTHENTIC VOICES"

Games Market Intelligence

If you're looking to localize and release your game to the Asian market, don't leave anything to chance. At Games Localization powered by EQHO, Games Market Intelligence (GMI) is designed to deliver market research and analysis to game publishers who want to release a game in a new market.

GMI helps games studios and games publishers understand the cultural, economic, and social factors that influence game preferences in different regions of the world, particularly Asia. The service provides information on market trends, player behavior, demographics, and market size for different countries and regions.

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GMI also helps publishers identify potential competitors and assess the competitive landscape. By using GMI, game publishers can make informed decisions about which markets to enter, how to position their games, and what features and content to include to maximize their chances of success. Our tailored service in this segment can be valuable for publishers who are looking to expand into new regions or who are targeting specific audiences in South East Asia.

WHY GMI?

Overall, using GMI can help game publishers make informed decisions about how to localize and publish their game title in the Asian games market, which is the fastest growing gaming region in the world. By leveraging GMI's insights and expertise, publishers can maximize their chances of success and tap into the enormous revenue potential of this market.

Understanding local player preferences:

GMI can help game publishers understand the unique preferences of players in different Asian countries, such as Japan, China, South Korea, and Southeast Asia. This includes factors such as gameplay mechanics, graphics, storytelling, and cultural references.

Identifying market trends:

GMI can provide valuable insights into market trends, such as popular genres, game mechanics, and monetization models. This can help publishers make informed decisions about how to tailor their game to the Asian market.

Assessing competition:

Assign a casting director with experience in the specific languages and dialects of the target regions/countries. They will be responsible for selecting the most GMI can help game publishers identify key competitors in the Asian market and understand their strengths and weaknesses. This can inform publishers' decisions about how to differentiate their game and position it for success. voice actors for the project.

Localizing content:

GMI can provide guidance on how to localize game content for different Asian markets. This includes translation, cultural adaptation, and ensuring compliance with local regulations and standards.

Maximizing revenue potential:

GMI can help game publishers identify the most effective monetization models for different Asian markets. This includes understanding the prevalence of in-app purchases, subscription models, and other revenue streams.